Get Personal with TikTok
TikTok is a social media platform that has exploded in popularity over the past few years, especially among younger users. TikTok users also often use popular songs, sound bites, and memes as part of their content, which can also become trending phrases on the platform. As a small business owner, you may be wondering how you can use TikTok to your advantage.
Who is on TikTok?
According to data from Sensor Tower, TikTok has over 2 billion downloads worldwide as of December 2021. In terms of active users, TikTok has been reported to have over 500 million monthly active users, with the majority of users being under the age of 34. In terms of geography, TikTok is especially popular in Asia, with India, China, and Indonesia being the top three countries in terms of downloads.
TikTok's popularity has also been growing in other regions, such as the United States and Europe. In the United States, TikTok has been reported to have over 100 million monthly active users. In Europe, TikTok has been reported to have over 50 million monthly active users, with the United Kingdom, France, and Germany being the top three countries in terms of user numbers.
It's important to consider your target audience when using TikTok. While the platform is popular among younger users, it's not necessarily the right fit for every business. If your target audience is primarily over the age of 35, you may want to consider using other social media platforms that are more popular with this demographic.
How to Use TikTok
One way to use TikTok is to showcase your products or services in a creative and engaging way. The platform is known for its short, catchy videos, often set to music, which makes it a great platform for showcasing your products or services in a visually appealing way. You can also use TikTok to give your audience a behind-the-scenes look at your business or to showcase your company culture.
Another way to use TikTok is to engage with your audience and build a community around your business. TikTok has a number of features that allow you to interact with your followers, such as the ability to like, comment, and share videos. You can also use hashtags to reach a wider audience and participate in TikTok challenges or trends. By building a community on TikTok, you can increase brand awareness and loyalty among your followers.
Business owners can also use TikTok is to run paid advertisements. TikTok offers a number of advertising options, including sponsored posts, in-feed ads, and branded hashtag challenges. By running paid advertisements on TikTok, you can reach a wider audience and increase the visibility of your business.
Finally, it's important to be authentic and genuine when using TikTok. The platform is known for its lighthearted, fun content, so it's important to show your personality and let your audience get to know the real you. This will help you build trust and credibility with your audience and make your business more relatable.
TikTok can be a powerful tool for small businesses. By showcasing your products or services, engaging with your audience, and running paid advertisements, you can increase brand awareness and drive traffic to your business. Just be sure to consider your target audience and stay true to your brand when using the platform.
Sensor Tower, "TikTok App Download Statistics" (https://www.sensortower.com/blog/tiktok-app-download-statistics)
Hootsuite, "TikTok Statistics: 2021" (https://www.hootsuite.com/resources/tiktok-statistics)
Statista, "Number of Monthly Active TikTok Users Worldwide from January 2020 to September 2021" (https://www.statista.com/statistics/1141487/tiktok-active-users-worldwide/)
